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Tuesday, July 27, 2010

Predicting intention to choos halal product using theory of reasoned action


Article by Suddin Lada, Geoffrey Harvey Tanakinjal and Hanudin Amin

Purpose - Emphasis (penekanan, penegasan) on the importance of halal product is now growing. It is fast becoming a new market force and brand identifier and is now moving into the mainstream (aliran utama) market, affecting and changing perception on how business should be conducted, including from a marketing point of view. The purpose of this paper is to test the applicability of the theory of reasoned action (TRA) in predicting (meramalkan)the intention to choose halal product among Malaysian consumers.

The Finding indicated that the TRA is valid mode in the prediction of the intention to choose halal product. Attitude and subjective norm were found to be positively related to intention, with subjective norm being the more influential predictor. Subjective norm was also positively related to the attitude to chose halal product.

Madah Ilmuan

Saya Ada satu epal, anda Ada satu epal. Kita tukar epal, anda Ada satu Dan saya tetap Ada satu. Jika anda Ada satu ilmu Dan saya Ada satu ilmu, kemudian Kita tukar ilmu tersebut, anda Ada dua ilmu Dan saya Ada dua ilmu...

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Indahnya Kata-kata

Jujurlah terhadap diri sendiri ketika bermuhasabah. Koreksi satu persatu kesalahan kita. Jangan nafikan realiti. Setelah disedari kelemahan dan kesilapan kita, maka akui hakikat itu. Ingat, kita perlu maafkan diri kita kerana kita juga perlu mengasihi diri kita sendiri.

INgat2kan....Sekarang Bulan Ramadhan 1430 H

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